Welcome
This is the personal website of Conor Perry. Below, you will find a number of PDFs stored here to facilitate hyperlinking from my CV. On the left, is an image of me on the day of graduation from LSE. At the bottom of this page is a brief career history, and some information about me.
About Me
Sales for Charity
I have been working since age continually since age 18, mostly in communications and business development roles. Throughout my undergraduate I worked as a face-to-face fundraiser, door to door and on the street. I have signed up over 600 people to support charity on an ongoing basis over the course of a 10-15 minute interaction, resulting in over € 1,000,000 worth of charitable donations on the basis of my work.
BIYND Ltd.
In 2019, after working as a fundraiser for over a year and gaining experience in various companies in both Ireland and the US, I co-founded a company called BIYND Ltd with three technical co-founders. Our product, Pitch, was designed as a data collection and employee training tool for the face-to-face fundraising industry, aimed at enabling data-driven decision-making and reducing labour turnover. We developed a prototype, created a business plan, and advanced to the final stages of a student entrepreneurship competition. However, the onset of Covid-19 brought uncertainty about the future viability of the face-to-face fundraising industry, leading to the dissolution of the company.
Taylor Marketing (TM)
Immediately after I finished my undergraduate, I went to work at TM . I had known the company's owner from working in a previous fundraising company, and he asked me to join the firm for one month, to help with a number of administrative tasks, including implementing changes to his compensation scheme, creating a welcome pack for new-joiners, and advising on the most efficient deployment of his workforce - temporally and geographically.
When I arrived, the firm had only contract. I expressed my opinions on the precarity of that situation, and developed a plan to fix it, through leveraging our existing strengths to offer digital marketing services. I identified a potential client, designed a service package, conducted the sales process, and thus provided proof of concept. This led to my staying at TM for a whole year, first as Business Development Manager, and then as Operations Manager. I worked on a number of interesting marketing and communications projects for SMEs. I learned a lot about entrepreneurship, personnel management, and liquidity risk during this time.
Freelancing
After I left TM, I started working as a freelance Business Development Consultant, and tutor. At this time I was living in London, studying at the LSE, and teaching mostly Economics and Statistics to TCD undergraduates. I did some interesting projects during this time, including a long stint with Harrison Careers, working how to better target their marketing, and conceptualising potential expansion opportunities for the business. I also worked as a research assistant for an LSE academic, and designed this website for him. The most interesting project I did (in my opinion) was for The Sourdough where I analysed their competitors to value potential expansion opportunities and wrote a report which changed their pricing strategy (they make a lot more money now).
EIB
Now I work at the European Investment Bank, which is the most interesting and intellectually stimulating role that I have held. I work mostly on liquidity risk - market and funding liquidity risk. Part of my job is applied statistics, for example, figuring out how to use standard deviation of mid-price quotes to compare the market liquidity currency forwards relative to cross currency basis swaps, where one is priced in forward points, and other is priced in basis. I then get to build models pulling this data from Bloomberg/LSEG APIs and think about the most useful ways to present it, and what summary statistics can be derived. The other part of my job is largely financial regulatory policy analysis - but is highly varied. Recently I have been working on analysing changes to the NSFR treatment of the reverse repos (spoiler: industry bodies want banks to hold less stable funding and the EBA thinks they should have more).
In my free time
In my free time I like to read and cook, and I play a lot of cards. I have organised poker games in every city that I have lived (Dublin, London, Luxembourg). I like the theatre - an unfortunate predilection in Luxembourg. I also like to go to the gym - a more achievable hobby in Luxembourg. Currently I am reading: On the Edge - Nate Silver and Sovietistan - Erika Fatland. The former is an excellent discussion of probabilistic thinking across a number of domains, with a bias towards poker. The latter is a travelogue serving as preparation for the fulfilment of my long term goal of visiting Kazahkstan.
If you wish to contact me, just click on the LinkedIn button below, and send me a message, or email me: perryco@tcd.ie